Promote the high-quality development of the industry; the Peaceful Home Care Alliance strives for win-win cooperation.

There is data showing that during the "14th Five-Year Plan" period, the total number of elderly people aged 60 and above in China will exceed 300 million. With the improvement of living standards and the enhancement of medical conditions, the physical fitness and life expectancy of elderly people in China have significantly increased, leading to a continuous upgrade in the demand for quality of life. Additionally, due to cultural, economic, and other factors, "9073" remains the basic pattern of elderly care in China, with 90% of the elderly choosing to spend their later years at home. Therefore, the demand for "Chinese-style" home-based elderly care services that are suitable for the current situation in Chinese society has become increasingly urgent. It is understood that on November 16, the first Ping An Insurance Home Care Supplier Conference for 2024 with the theme of "Alliance Cohesion, Harmony and Win-Win" was held in Guangzhou. The conference coincided with the Guangzhou Elderly Care Expo, bringing together industry elites to discuss the new developments in home care services. Representatives invited to attend the conference included Hao Fuqing, Deputy Director and Level-1 Inspector of the Social Development Department of the National Development and Reform Commission, He Hongtao, Executive President of the Guangdong Province Elderly Care Industry Association, Li Dou, Chairman and CEO of Ping An Health, as well as leaders from Ping An Life and Ping An Health, and over 100 representatives from Ping An's home care suppliers, focusing on industry development opportunities and how to optimize services to meet customer needs, engaging in in-depth discussions. As the flagship of Ping An Group's medical and elderly care ecosystem, and an important part of Ping An Group's management-style medical strategy, Ping An Health (01833) is currently the provider of professional, comprehensive, high-quality, one-stop medical, health, and elderly care management services in China, continuously creating a sample of a Chinese-style management medical model. During the conference, Yao Yao, General Manager of Ping An Health's Home Care Business Center, detailed Ping An Group's strategic layout in the field of home care for quality elderly care. He stated that Ping An Home Care relies on the group's 234 million individual customers and 56,000 corporate customers, using technology empowerment and medical resource advantages to create a one-stop home care service platform through two major service hubs: family doctors and elderly care managers, linking payment providers and suppliers, to build a platform for "three-in-one" elderly care manager with 10 major service scenarios and a set of service supervision systems. He mentioned that through intelligent, lifestyle, and medical care managers, the model links 10 major service scenarios covering medical, food, living, transportation, finance, health, care, leisure, protection, and security, through standardization, centralized procurement, and supervision to establish a supply management system, providing customers with comprehensive medical, health, and elderly care services throughout the aging process, ultimately achieving the value proposition of comfort for the elderly, peace of mind for the children, and focus for the managers. This model will form a growth flywheel, where the growth of financial services will bring more customers, more customers using home services will improve quality, and then re-empower financial services. As of September this year, it is reported that Ping An Home Care has accumulated over 150,000 customers, eight times more than two years ago, covering 75 cities. With the rapid development of the elderly care service industry in China, a series of challenges have emerged, such as the difficulty in covering home services, the large differences in customer needs, and the challenge of integrating services. In the face of these challenges, Yao Yao detailed Ping An's new paradigm for creating a "Chinese-style" home care model, focusing specifically on: three roles, namely standard setters, service supervisors, and platform integrators; four unions, namely medical, housing, nursing, and leisure unions; five ones, namely one set of service standards, one set of product systems, one set of personnel certification systems, one strategic supply alliance, and one intelligent service system. Ping An Home Care hopes to resonate deeply and integrate closely with its supplier partners, achieving information sharing, process sharing, and standard sharing, to help address the pain points of elderly care services. It is reported that this year, Ping An Home Care has also launched the "Navigation Plan", aimed at creating innovative services with its supplier partners. Suppliers entering the "Navigation Plan" will receive extensive support from Ping An Home Care in terms of branding and business resources. "Navigation Plan" partners will focus on achieving zero complaints in elder safety through intelligent care projects; creating a nationwide offline care manager service, designing a comprehensive care plan for customers throughout the aging process; and creating "human-machine combination" professional care in the caregiver empowerment project, exploring new paths for industry high-quality development through innovative services. In the roundtable discussion section, guests discussed the theme of "Innovations in Elderly Care Finance - Opportunities and Challenges for Developing High-Quality Home Care Services," sharing insights on the favorable trends in national policies, challenges facing the elderly care industry, how institutions can seize opportunities to achieve high-quality development, and the combination of elderly care finance and services, as well as the establishment of service standards. They also explored in-depth on how to better meet customer needs, improve service standards, optimize payment and supply processes. Ping An Home Care has always worked hard for the well-being of the elderly, actively practicing corporate social responsibility. At the conference, Ping An Home Care's "Navigation Plan" commissioned the Shenzhen Aging Foundation to donate 500 Ping An Home Care elderly care gift boxes to remote areas for elderly people, conveying care and love for the elderly. In his concluding remarks, Li Dou expressed special thanks to the Party and the state for their firm support and encouragement for the development of the elderly care industry. It is only through the collective efforts and professional support of all parties that the trust and satisfaction of Ping An's home care customers continue to rise. Faced with the complex consumer and family structures in the current elderly care industry, he elaborated on the advantages and solutions that insurance can provide in meeting the diverse needs of the elderly, expressing confidence in the future of the home care industry. He hopes that Ping An Home Care, together with its supplier partners, can focus on customer-centric needs, expand cooperation boundaries and promote resource integration, truly root services and business in areas that are in greater need, laying a solid foundation for popularizing services among the public. In the future, Ping An Home Care will leverage the resources and strong technological capabilities of the group, exploring new opportunities in home care services with its alliance partners, adhering to long-termism, doing difficult but correct things, focusing on product refinement and service quality improvement, bringing a "worry-free, time-saving, and cost-saving" service experience to more customers, and truly enabling the elderly to realize the "desired elderly life".