Zhihu (02390) released the "New Professionals Home Decoration Guide" report, revealing the new trends in ideal home decor.

Home is a projection of lifestyle, and decoration is the process of creating an ideal life. On November 14, Zhihu (02390) teamed up with Shenzhen Home Design Week to release the "New Professionals Decoration Guide" report together with several Zhihu experts in the home and home appliance field, exploring how young professionals use safe and healthy furniture materials, clever and reasonable home design, and household appliances with both functionality and aesthetics to create a home that suits them. More and more new professionals are paying attention to safety and health hazards in decoration other than formaldehyde. According to Zhihu data from September to October 2024, search indexes for "main sources of renovation pollution", "is formaldehyde removal a tax on intelligence", and "children's home design" grew by 121%, 85%, and 250% respectively, reflecting that "safety and health" are the top concerns of new professionals. The report "New Professionals Decoration Guide" shows that "new decoration inspiration" has become another major focus of attention for new professionals. Zhihu data from September to October 2024 shows that search indices for "eliminating the living room", "recommended home office desks" and "drawbacks and shortcomings of marine boards" grew by 306%, 306%, and 57% respectively. Zhihu expert "Xiao Nanxin" mentioned, "Times are changing. In the past, we focused on similarities, but now everyone pursues individuality. Decoration is meant to serve the residents. What matters is their needs, not just choosing what everyone else does." In the eyes of new professionals, decoration is not just the job of a designer; it requires the participation of the residents. The report "New Professionals Decoration Guide" shows that "home design, starting from people" is gaining more attention, which includes "lighting design, returning to nature", "DIY home furnishings, creating Chinese aesthetic home decor", and "treehouse-style children's room, inspiring children's creativity". Furthermore, "pre-selection of home appliances" has also become a key focus in the "New Professionals Decoration Guide". According to Zhihu search data and discussions on the platform, built-in appliances and dryers can influence the spatial layout and design of decoration for new professionals. Therefore, the pre-selection of home appliances in decoration for new professionals has become a trend. For example, in specific household areas, incorporating built-in kitchen appliances for more rational workflow design and using a dryer instead of a balcony for drying clothes has become a choice for many people.