Amazon.com, Inc. (AMZN.US) "Black Friday" and "Cyber Monday" warm up to start, online shopping scale is expected to reach a new high again?

The American e-commerce and cloud service giant Amazon.com, Inc. (AMZN.US) has released details of its shopping transactions during the two major Western countries' online shopping frenzy dates of "Black Friday" and "Cyber Monday". Amazon.com, Inc. expects these large-scale online shopping transactions to take place during the busy extended holiday shopping period from November 21 to December 2. During last year's Black Friday to Cyber Monday online shopping frenzy period, global consumers set a record for online purchases on Amazon.com, Inc.'s e-commerce platform. The e-commerce giant pointed out that its long-term customer base may reach transactions in the millions in over 35 categories, including electronics, home goods, beauty, and fashion, such as popular products from Sonos, Staub, and Supergoop!, as well as the latest denim products from Levi Strauss & Co. Class A. Amazon.com, Inc. customers can also choose to purchase some of the hottest toys of the current shopping season, including flagship products from popular toy brands like Squishmallows, Furby, and Tonies. The e-commerce platform also plans to offer some of the year's cheapest essential items, such as matching pajamas and holiday classic clothing, starting at just $6, and rare discounts of up to 40% on Amazon.com, Inc.'s Amazon Essentials jackets. In addition to the online shopping frenzy events, Amazon.com, Inc. will be the focus of the global sports world on Black Friday, as Prime Video under Amazon.com, Inc. will broadcast the highly-anticipated American football game between the Kansas City Chiefs and the Las Vegas Raiders. Last year, Amazon.com, Inc. officially announced that the 11-day global online shopping frenzy event from November 17 to November 27 was the largest event ever held on the Amazon.com, Inc. platform compared to similar "Black Friday" to "Cyber Monday" shopping fervor periods in previous years. During the 11-day online shopping frenzy event, Amazon.com, Inc. statistics show that global online shoppers purchased over 1 billion items on the Amazon.com, Inc. e-commerce platform. Furthermore, out of the over 1 billion items ordered between Black Friday and Cyber Monday last year, over 500 million items came from independent seller stores on the Amazon.com, Inc. marketplace, with the majority coming from small to medium-sized businesses globally. This year's "Black Friday" online shopping frenzy day is on November 29, and the highly anticipated "Cyber Monday" discount shopping festival for Western consumers is on December 2, making these two major online shopping frenzies the latest dates they have appeared on the calendar in years. Prior to this year's Black Friday to Cyber Monday online shopping frenzy, consumer spending data shows that consumer spending levels in Europe and America remain very robust. In September, U.S. retail sales grew more than economists' expectations on a month-on-month basis, driven by broad consumer growth, indicating that even in the face of long-term high interest rate pressure, U.S. consumer spending remains resilient, continuing to provide strong drive for the U.S. economy. Unadjusted U.S. retail sales continued to grow unexpectedly in September by 0.4% (economists had generally expected 0.3%) after growing by 0.1% month-on-month in August. One of Amazon.com, Inc.'s biggest competitors, the Canadian e-commerce giant Shopify (SHOP.US), released its latest financial report, surpassing Wall Street expectations. The company's financial report shows that total revenue in the third quarter grew by approximately 26% to $21.6 billion, higher than analysts' average expectation of $21.2 billion. This is the company's sixth consecutive quarter of revenue growth exceeding 25% (excluding logistics). More importantly, in the third quarter, Canadian e-commerce giant Shopify's gross merchandise volume (GMV) reached $69.7 billion, a 24% year-on-year increase, surpassing analysts' general expectation of $67.8 billion, showing that consumer online spending in Europe and America remains very strong. Looking ahead to the fourth quarter, Shopify management predicts total revenue will grow by 25%-29%, with analysts generally expecting around 23%.