Sohu.com Limited Sponsored ADR (SOHU.US) presents a steady narrative: Q3 revenue increased by 5% year-on-year, growth momentum remains strong.

On November 12th, Sohu.com Limited Sponsored ADR (SOHU.US) released its financial report for the third quarter of 2024. The report shows that the company's revenue for the third quarter was $152 million, an increase of 5% compared to the same period last year. The net loss attributed to Sohu.com Limited Sponsored ADR under non-US GAAP was $12 million, which was better than expected. Undoubtedly, this is a report that exceeds expectations. Especially at a time when the Internet industry is still at historically low valuations, Sohu.com Limited Sponsored ADR's stable performance may inject a dose of confidence into the industry's valuation recovery. With the rebound in the Internet sector, Sohu.com Limited Sponsored ADR is moving steadily and its valuation attractiveness is expected to increase. Since 2024, Sohu.com Limited Sponsored ADR's revenue performance has been quite impressive. In the first three quarters of 2024, the company's revenues were $139 million, $172 million, and $152 million respectively, showing a fluctuating growth trend overall. Zhang Chaoyang, the founder and CEO of Sohu.com Limited Sponsored ADR, stated: "In the third quarter of 2024, our brand advertising revenue reached expectations, and online game revenue and net losses were better than expected." Specifically looking at the revenue structure, online games, as the main source of revenue, performed well with revenues of $128 million, an increase of 9% compared to the previous year. The report shows that the average monthly active users for the Changyou PC games was 2.2 million, a 2% decrease compared to the previous year, while the total average monthly active users for mobile games was 3.2 million, a 41% increase year-on-year; the total number of quarterly active paying users was 1.1 million, a 142% increase year-on-year. The growth in active users and paying users was mainly due to the launch of "Journey to the West: Brushstroke Journey" in the second quarter of 2024. In the competitive landscape of the gaming industry, building more competitive domestic game IPs will further enhance Sohu.com Limited Sponsored ADR's gaming business revenue. In addition to the gaming business, Sohu.com Limited Sponsored ADR's brand advertising revenue reached expectations at $19 million. In fact, the slowing growth of Internet advertising revenue has become the norm. In the second quarter of this year, the size of the domestic Internet advertising market was 186.49 billion yuan, a year-on-year growth of 10.9%, a decrease of 1.9 percentage points from the previous quarter. In this context, Sohu.com Limited Sponsored ADR's brand advertising revenue exceeding expectations shows that Sohu.com Limited Sponsored ADR has stuck to live streaming of knowledge, optimized marketing activities, and built a differentiated competitive advantage for the platform, gaining recognition from the market and advertisers. Zhang Chaoyang also mentioned in the financial report, "In terms of media and video at Sohu.com Limited Sponsored ADR, we continue to improve our products, optimize user experience, and integrate resources while hosting diverse special projects and marketing activities. This has helped us effectively promote social interaction among users, enhance brand influence, and gain more commercial opportunities. Thanks to high-quality content updates and stable game operations, the online gaming business performance surpassed expectations." It is understood that Sohu.com Limited Sponsored ADR has been committed to enhancing its commercial capabilities to continuously create value in the Internet industry. For example, focusing on the main content, emphasizing live streaming of knowledge, forming a high-quality IP matrix, and leveraging top-notch content to realize traffic monetization. For example, "Zhang Chaoyang's Physics Class" has been running for three years, establishing itself as a representative of knowledge live streaming in the industry and gradually becoming a force in domestic physics popularization. The success of this IP has enabled Sohu.com Limited Sponsored ADR videos to rely on live streaming technology to deeply explore science content and open up its platform for knowledge live streaming, attracting more experts to join Sohu.com Limited Sponsored ADR videos and making knowledge live streaming a new social trend. The special program "Everything Has Its Reason" has long been interacting with major brands, showcasing various cutting-edge technologies with profound physical logic to demonstrate the strong technological prowess behind the industry. In addition to knowledge live streaming, Sohu.com Limited Sponsored ADR videos have gradually increased user participation and collaboration in content creation through the "Focus Stream," driving the creation of high-quality content by top creators and forming unique video social interactions based on niche cultures, thereby shaping a high-quality user aggregation in a diverse content ecosystem on the platform. Furthermore, the social event created by the "Focus Stream" social ecosystem, the Sohu.com Limited Sponsored ADR video creator conference, has been held for three sessions and is attracting more and more attention. In addition, with the outburst of niche popular content such as KPOP and Chinese style (Guofeng), the Focus Stream has become a hub for interactive vertical content circles through national city tours of traditional Chinese culture competitions and dance battles, creating highly sticky, high-quality user aggregation, and providing momentum for Sohu.com Limited Sponsored ADR videos to continuously output volume to the market. Looking ahead, Sohu.com LLimited Sponsored ADR has been exploring commercialization models, from setting up knowledge live broadcasts and gathering a group of influential experts and scholars in various professional fields on the platform, to introducing popular content triggered by the "attention flow" to drive traffic to Sohu.com Limited Sponsored ADR videos and provide diverse opportunities for monetization. For example, the field of brand advertising for Sohu.com Limited Sponsored ADR will gradually expand, directly and effectively boosting its performance. With continuous exploration of commercial opportunities, the growth momentum of Sohu.com Limited Sponsored ADR is expected to be abundant and diverse."Por favor, hblame en ingls" "Please, speak to me in English"