HK Stock Market Move | HELENS(09869) rose over 8% in the afternoon, new policies in the consumption sector are expected to be introduced, the company is expanding into overseas markets and updating its community model.

HELENS (09869) rose more than 8% in the afternoon, closing up 5.95% at HK$2.85 with a trading volume of HK$52.02 million. On the news front, Deputy Minister of Commerce, Sheng Qiuping, previously stated that the Ministry of Commerce will work with relevant departments to introduce a batch of new policies in the consumer sector. Five cities will also introduce supporting policies. For example, Shanghai and Guangzhou will launch policies to support and reward first store openings and events, while Beijing, Tianjin, Shanghai, and Chongqing will distribute consumption vouchers for food and beverage, cultural tourism, sports, and other services. It is noteworthy that in July of this year, HELENS announced two major growth directions. HELENS plans to list in Singapore for a second time, entering the Singaporean securities market to enhance global visibility and provide funding support for its international business expansion. In addition, HELENS has also introduced a community model, where community stores have a more diverse store model and product types, cater to a wider range of age groups, extend business hours, and aim to attract a more diverse consumer base.