Douyin e-commerce released data on Double 11, with nearly 17,000 brands experiencing a growth rate of over 500%.

Recently, Douyin e-commerce released the data for the 2024 "Douyin Shopping Mall Double 11 Festival". The results for businesses were impressive, with over 33,000 brands doubling their transactions compared to the previous year, and nearly 17,000 brands experiencing a growth rate of over 500%. The ecosystem for authors is thriving, with a transaction volume increase of over 470,000 compared to last year and nearly 250,000 authors experiencing a growth rate of over 500%. In addition, live streaming platforms saw a strong surge, with 275 brands reaching over a billion in live streaming transactions and 111 e-commerce author live rooms achieving over a billion in transaction volume. The transaction volume for shelves continued to rise, accounting for 42% of the total market. Over 2000 single products reached over ten million in transactions, sparking a hot selling trend. The upgrade of the content flow mechanism, diverse live streaming content promoting efficient brand transactions, has become a key factor driving business growth.