HK Stock Market Move | SMOORE INTL(06969) is now falling more than 5%. Trump's election is expected to help increase the market share of compliant brands. UK is expected to come under one-time pressure due to policy impact.

SMOORE INTL (06969) is currently down over 5%, with a decrease of 4.81% to HK$9.9 as of the time of writing, with a total turnover of HK$85,756,000. Huafu Securities pointed out that looking back at the Trump administration's attitude towards electronic cigarettes, the main purpose is to promote product compliance and protect the health of teenagers. With Trump taking office in the future, it may have a positive impact on the market share of compliant brands in the United States. Looking at recent trends in US electronic cigarette regulation, compliance product advantages are expanding under the promotion of tobacco giants; the UK is expected to be under pressure due to policy influences, but is likely to switch towards more profitable disposable pod systems and open system devices. SMOORE INTL previously announced that it achieved revenue of 3.286 billion yuan in the third quarter of 2024, an increase of 16.5% compared to the previous quarter and an increase of 14.1% year-on-year; with a post-tax profit of about 379 million yuan, an increase of 10.2% compared to the previous quarter but a decrease of 22.5% year-on-year. Guosheng Securities pointed out that the company's post-tax profit in 24Q3 decreased year-on-year mainly due to the increase in research and development expenses and management expenses, with research and development expenses mainly used for non-combustible heating products and atomized medical products. In addition to self-developed projects, the company collaborates with customers on research and development, and is expected to provide customers with product solutions and related technical services in the future, with the research and development investment in non-combustible heating products and medical atomization products expected to gradually new revenue and profit growth points for the company.