Apple Inc. (AAPL.US) plans to launch a wall-mounted smart home device: Siri+Apple Intelligence endorsed, with the fastest release scheduled for March next year.
13/11/2024
GMT Eight
In order to catch up with competitors in the smart home market, Apple Inc. (AAPL.US) is close to launching a new product category - a wall-mounted display that can control household appliances, handle video conferences, and utilize artificial intelligence navigation applications. According to sources familiar with the matter, Apple Inc. is preparing to launch this product as early as March next year and position it as a home command center. This product, codenamed "J490," will also focus on the new Apple Intelligence artificial intelligence platform.
Apple Inc. CEO Cook believes that this product can make Apple Inc. a force in the smart home field. In recent years, Apple Inc. has been lagging behind Alphabet (GOOGL.US) and Amazon.com, Inc. (AMZN.US) in this area. It is reported that Cook has prioritized this product as a priority for the company's engineering and design departments, and is preparing to launch it to market after over three years of development.
Reports indicate that the screen of this new product is about 6 inches and looks like a square iPad, about the size of two iPhones side by side; there is a thick border around the display; there is a camera at the top front, along with built-in speakers and a rechargeable built-in battery. Apple Inc. plans to offer two color options, silver and black.
This product has a touch interface that looks like a mix of Apple Watch's operating system and this year's Apple Inc.'s iPhone standby mode StandBy. However, Apple Inc. expects that most people will interact with the device using voice, relying on Apple Inc.'s voice assistant Siri and Apple Intelligence.
The product is designed using App Intents. App Intents is a new framework supported by Apple Inc. that allows developers to integrate Siri and Apple Intelligence on Apple Inc. system platforms such as iOS. Its main functions include directly controlling apps through Siri, such as users giving commands to Siri to interact with apps and perform tasks. It also allows users to search for app content directly in Spotlight search without the need to open the app separately.
This product is expected to compete with Amazon.com, Inc.'s Echo Show, Echo Hub smart displays, and Alphabet (GOOGL.US)'s Nest Hub. Apple Inc. also plans to release a higher-priced version with a screen on a movable mechanical arm. Apple Inc. plans to market this product as a home companion with artificial intelligence personality. Sources say that the pricing of this high-end product could be as high as $1000. The price of the aforementioned wall-mounted display product will be close to that of competitors' products - Echo Show 8 priced at $150, Echo Hub priced at $180, and Nest Hub Max priced at $230.