Announcement: Nayuki (02150) has exceeded one billion members, with the "Sugar-free Fresh Fruit Tea" series selling over 3.1 million cups in its first month.

On November 12, NAYUKI (02150) released a voluntary announcement, updating the business operational situation. The announcement revealed that NAYUKI's industry-first "sugar-free fresh fruit tea" series, launched in October, sold over 3.1 million cups in the first month. Among them, the first product in the series, "Sugar-Free Naxue Black Grape," sold over 1.8 million cups, driving overall sales of fresh fruit tea products. Fresh fruit tea products accounted for 16.4 percentage points more of total beverage sales compared to the same period last year, and the brand will continue to promote its "health strategy." The impact of the "sugar-free fresh fruit tea" series was significant, and as of the end of October, Naxue had registered 100 million members. Nayuki Black Grape's Large Single Product: Boosts Grape Beverage Sales by 300% According to the announcement, NAYUKI believes that advancing its "health strategy" by focusing on the promotion of the "Sugar-Free Nayuki Black Grape" as a major single product will provide consumers with more choices that align with a healthy lifestyle. This will help the group increase its market share in the freshly prepared tea beverage industry. It is understood that Nayuki launched the industry's first "sugar-free fresh fruit tea" series on October 10, introducing three products including the first of its kind, "Sugar-Free Nayuki Black Grape," which cleverly combines fresh fruit with superfoods to maximize the natural flavor of the ingredients and achieve a sugar-free product where all sweetness comes from fruits. It was reported that in the first week of the launch of "Sugar-Free Nayuki Black Grape," the sales skyrocketed, accounting for 20% of total sales. Due to the strong push of this single product, sales of grape beverages at Nayuki increased by 300% in a single week. This rapid growth in sales directly led to a positive performance in the capital market for Nayuki, with NAYUKI rising more than 25% intraday on October 16, peaking at a 17.27% increase. It is worth mentioning that on the day of the launch of the new products, Nayuki also partnered with Xinhuanet Co., Ltd. and the Chinese Nutrition Society to launch the industry's first "Good Fruit Tea Sugar-Free" initiative, advocating for new tea beverage companies to not add additional sugars, syrups, or artificial sweeteners during the preparation of fresh fruit teas. From leading the industry with high-quality tea leaves, fresh milk, and fresh fruits to pioneering the use of natural monk fruit juice as a sugar substitute and becoming one of the first national nutritionally graded pilot units, NAYUKI has always explored high-scoring answers on the topic of "health." With the continuous increase in market penetration of the sugar-free fresh fruit tea series, Nayuki's registered membership numbers have also begun to grow rapidly. The announcement stated that Nayuki's registered membership numbers have reached 100 million. A solid user base provides a strong backing for the brand's international expansion, using tea culture to facilitate cross-cultural exchanges. Recently, Nayuki partnered with the Tourism Authority of Thailand (TAT) to launch the "hello Thailand" themed collaboration, setting up theme stores in Beijing, Shanghai, Guangzhou, Chengdu, and Kunming, and launching custom co-branded merchandise. This event marked Nayuki as the first brand in the tea beverage industry to collaborate with the Tourism Authority of Thailand, opening up new directions for the internationalization of the tea beverage industry and cross-cultural cooperation. By the end of 2023, Nayuki's first overseas store will be located at Emsphere, a luxury mall in Bangkok, Thailand. This marks the first time a new tea beverage brand has opened a direct store in a world-class luxury mall overseas, with daily turnover exceeding 300,000 Thai baht, setting a new sales record. In August of this year, Nayuki opened its first global flagship store in CentralWorld, a world-class luxury shopping district in Bangkok. Located on the first floor of CentralWorld's luxury district, adjacent to several international brands, the store's revenue reached nearly one million Thai baht in three days, setting a new sales record for Nayuki's overseas stores. On October 25, NAYUKI opened its third store in Bangkok at the new landmark One Bangkok, and on the opening day, the store was packed with customers, creating a lively atmosphere. With prime commercial resources, Nayuki has opened three large stores in Thailand and has made a high-profile entry into Singapore's Changi Airport, demonstrating strong brand momentum in the Southeast Asian market. Today, "healthiness" has become an increasingly prominent consumer demand, and "healthy tea beverages" are becoming a trend. Leveraging a strong global supply chain and product development capabilities, NAYUKI is continuing to deepen its strategy of major single products, providing consumers with more choices that align with healthy living. Furthermore, with a user base exceeding 100 million, Nayuki's brand has strong market appeal and communication power for international expansion. Currently, NAYUKI's overseas expansion is progressing as planned, with plans to open the first stores in Malaysia, the UK, the US, and other countries alongside Thailand and Singapore.