TechInsights: The latest released Mac Mini is Apple Inc.'s (AAPL.US) first carbon-neutral Mac product.
12/11/2024
GMT Eight
TechInsights article states that the latest release of the Mac Mini is Apple Inc.'s first carbon-neutral Mac product. Prior to this, Apple Inc. had been using a carbon-neutral strategy in its Apple Watch products, which involves offsetting the remaining emissions by using carbon credits after optimizing the manufacturing process with low-carbon electricity. According to Apple Inc.'s report, the amount of carbon credits required to offset the Mac Mini's emissions has significantly increased compared to the Apple Watch products. Apple Inc. expects the shipment volume of the Mac Mini Pro series to decrease significantly in order to implement this strategy.
According to market data from TechInsights, the total shipment volume of the Apple Watch Series 9 is projected to be 10.03 million units from the third quarter of 2023 to the second quarter of 2024. Although not all of these products are carbon-neutral models, even if they were, only 81,243 metric tons (0.081 MtCO2) of carbon credits would be needed to offset them.
The Apple Watch and Mac Mini are not the only products from Apple Inc. that require carbon offsetting. Since 2020, Apple Inc.'s corporate operations have been carbon-neutral. One major challenge for Apple Inc. in achieving its goal of full value chain carbon neutrality by 2030 is increasing the quantity of high-quality carbon credits. Apple Inc. claims that its initial investments will remove 1 MtCO2 annually by 2025.
Earlier this year, Apple Inc. released a white paper detailing its "Apple's Carbon Removal Strategy," which outlines its plan to expand its carbon offsetting strategy by 2030 to achieve its net-zero emissions goal. The amount of carbon offsetting is projected to increase from 0.3 MtCO2 in 2022 to 9.6 MtCO2 in 2030.