HK Stock Market Move | Keep(03650) surged more than 5% in the morning session. The launch of "Back to the Future: 1999" was well-received, and the online medal event helped boost the company's performance.

Keep's (03650) stock rose more than 5% in the morning session, and as of the time of writing, it had increased by 4.4%, reaching 6.64 Hong Kong dollars, with a trading volume of 17.3736 million Hong Kong dollars. In terms of news, Keep recently collaborated with "Back to the Future: 1999" to launch a series of sports challenge activities, including a joint medal online race, exclusive customized theme meditation classes, and special offline flash events. The collaboration officially started at 10:00 on October 31, and as of November 8, over 70,000 users had signed up for the online race events. The "Keep x Back to the Future: 1999" themed meditation series courses also received warm feedback, all ranking in the top 10 of Keep's exclusive member popularity list. It is worth noting that Keep's online race events and physical reward "medals" have become popular due to their high aesthetics, clever designs, and accurate emotional expressions, leading to an explosive growth in performance for Keep. According to the latest public disclosure, in the first half of 2024, Keep's online membership and paid content (including online race events) generated revenue of 437 million yuan, accounting for 42.1% of the company's total revenue.