HK Stock Market Move | ZJLD (06979) is now up more than 6% due to Maotai's strategic adjustment leading to price increases. Institutions say that demand for business and banquet occasions is expected to recover.

ZJLD(06979) is now up over 6%, up 6.78% as of the time of writing, at 8.19 Hong Kong dollars, with a trading volume of 306.67 million Hong Kong dollars. On the news front, according to Caifeng News, recent market rumors such as "Maotai suspends sales" and "dealers are not allowed to ship to certain channels" have been circulating, but journalists have learned that these rumors are not true. Informed sources have disclosed to Caifeng News journalists that "Maotai has indeed adjusted its marketing strategy recently." As a result, the selling price of Maotai on some e-commerce platforms has risen from below 2,000 yuan per bottle to 2,120 yuan per bottle. China Securities Co., Ltd. research report indicated that due to the weak industry sentiment since the beginning of the year, coupled with the slowdown in earnings growth, the valuation of the liquor industry has continued to decline, even though there was a rebound in September, the overall valuation level remains low. With the gradual escalation of economic stimulus policies and the return of PMI to expansion territory in October, economic expectations are expected to improve, and demand for business and banquet consumption is expected to recover after an earlier adjustment. Currently, the inventory of liquor retail terminals is at a low level, and the recovery in demand is expected to quickly transmit to liquor companies, the value of leading liquor companies is awaiting reassessment.