Guo Minghui: Raised Huawei's foldable phone Mate XT's shipment forecast for this year to 1 million units.

date
20/09/2024
avatar
GMT Eight
Guo Mingchi, an analyst at Tianfeng International, pointed out in an article that according to the latest supply chain survey data, the shipment forecast for Huawei's foldable phone Mate XT has been raised from 500,000 units to 1 million units this year. However, attention should still be paid to whether the market demand for Mate XT can continue after it is launched, as past flagship Huawei models have experienced a rapid decline in demand after their release. Guo Mingchi stated that he has lowered this year's global foldable phone shipment forecast from 30 million units to 15 million units due to software design not being able to effectively utilize larger screens and poor durability, coupled with low profitability of foldable phones, affecting brand manufacturers' willingness to develop and sell foldable phones. Guo Mingchi believes that Huawei's choice to use a foldable phone as a flagship model against competitors is mainly because its processor performance is inferior to that of its competitors. However, the effectiveness and sustainability of this differentiation strategy in launching a foldable phone depend on whether Mate XT can address the aforementioned pain points of foldable phones.

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