Alphabet Inc. Class C (GOOGL.US) launches Veo AI tool on YouTube to help creators innovate content.

Alphabet Inc. Class C (GOOGL.US) announced on Wednesday that its YouTube platform will introduce a series of advanced artificial intelligence features for creators on its Shorts platform, based on Alphabet Inc. Class C DeepMind's video generation model. The newly launched Veo feature will provide convenience for creators, allowing them to add virtual backgrounds to videos using AI technology and generate independent 6-second video clips with just simple text prompts. YouTube's CEO Neal Mohan expressed his expectations for the Veo feature at the Made on YouTube event in New York, believing it will help creators produce short films more efficiently with the assistance of AI. Mohan emphasized that all AI features introduced by YouTube are aimed at "truly enhancing your workflow, making it faster, more efficient, and allowing your creativity to become a reality faster." Veo's AI background feature is an upgraded version of the "Dream Screen" launched in 2023, expected to be released later this year, while the 6-second AI video clip feature is planned to debut in 2025. In addition to Veo, YouTube also plans to add new features to its Studio application, including using AI to generate video titles, thumbnails, and creative content, expected to be released by the end of 2024. Creators have been actively exploring how to utilize generative AI technology. They have already begun using this technology to insert clips into videos or create video content entirely generated by AI. However, some creators have expressed concerns about their videos being used to train the AI model behind Veo. Comedian Thomas Simmons, with over 15 million subscribers on YouTube, voiced his concerns: "I feel complex about all this AI stuff, it doesn't give me confidence and warmth." There are also concerns that with the increase in AI-generated content, issues related to intellectual property protection may arise, as well as the problem of AI-generated spam content that has become prevalent on platforms like Facebook. To address these concerns, YouTube states that all AI-generated content will be watermarked and tagged, clearly indicating that the content was created by AI. Generative AI has brought a new perspective to the creator economy, allowing creators to access tools typically only available to large language models for free. Mohan believes we are at a "intersection of technology and creativity," and states that everything YouTube does is to "enhance human creativity."