Starbucks Corporation (SBUX.US) welcomes the South American "Raining Wealth and Prosperity"! Brazilian partners plan to expand the number of stores on a large scale.

The Brazilian catering industry giant Zamp SA hopes to expand the number of global coffee giant Starbucks Corporation (SBUX.US) coffee shops in the country to as high as 1000, which means it is expected to increase nearly tenfold compared to the current store size. Zamp hopes to expand Starbucks Corporation's store scale in Brazil at a time when Starbucks Corporation's new CEO, Brian Niccol, officially takes over the helm of Starbucks Corporation. The ambitious expansion plan revealed by the new CEO aims to redefine Starbucks Corporation's physical stores as "community coffeehouses" and strive to completely innovate the customer experience at Starbucks Corporation stores. According to media reports citing informed sources, Zamp, supported by Mubadala Capital, expects to begin active expansion in about two years. The sources state that although the timetable for recent acquisition operations is still uncertain, the company sees the expansion of Starbucks Corporation stores as a medium-term goal. It is understood that Starbucks Corporation's expansion strategy will focus on large cities and their airports, including Rio de Janeiro and Sao Paulo, where demand is expected to be strong. At the same time, Zamp is considering different store sizes. This Brazilian catering giant also operates Popeyes and Burger King restaurants in Brazil. After SouthRock Capital lost its license with Starbucks Corporation due to bankruptcy proceedings, the company agreed in June to purchase the cooperation and franchising rights related to Starbucks Corporation from SouthRock Capital for 120 million Brazilian reals (approximately 22 million US dollars). Before exiting the Starbucks Corporation business, SouthRock closed nearly a third of Starbucks Corporation stores, citing significant obstacles due to high inflation and rising interest rates after the Covid-19 pandemic. Zamp's latest plan will expand Starbucks Corporation's business scale in Brazil, which is currently relatively small. Starbucks Corporation (Starbucks Corp.) collaborates with third-party operators in Latin America, Europe, and other parts of the world. In a recent quarter, Starbucks Corporation had only 128 licensed cooperating stores in Brazil, compared to 850 in Mexico, 609 in Indonesia, and as many as 1937 in South Korea. Mubadala Capital is one of the world's top sovereign wealth funds owned by the Abu Dhabi sovereign wealth fund. It took over Zamp in February and has since actively acquired franchising rights for popular international food and beverage brands in Latin America. Earlier this week, the company agreed to operate the renowned Subway brand in Brazil. According to the sources, the company is looking for more opportunities in the fast-food sector in that region. Since Mubadala Capital took over the company at the end of February, Zamp's stock price has fallen by about 27% on the Brazilian stock market, in part due to concerns from investors about its exit from the Novo Mercado segment of the Sao Paulo Stock Exchange. Companies traded on the "Novo Mercado" section of the Brazilian stock market usually have stricter disclosure and corporate governance requirements. In addition, Zamp's CEO and co-founder also resigned earlier this year. Zamp is currently seeking an active development model, and part of the funding will be specifically used for Zamp's expansion. Starbucks Corporation has already announced in its latest financial report that the company plans to expand its global network of Starbucks Corporation stores to 55,000, while currently there are nearly 40,000 Starbucks Corporation stores worldwide. Last month, Starbucks Corporation saw significant changes in management, with Brian Niccol unexpectedly appointed as the new CEO of Starbucks Corporation. His predecessor suddenly resigned after two quarters of rapid decline in Starbucks Corporation's sales, causing changes in the company's operations. Niccol, who rose to fame for leading Chipotle to a turnaround with its famous Mexican cuisine in the US, began officially leading Starbucks Corporation last week and outlined his leadership strategy and adjustments to the management team. In a statement released in his first week, Niccol promised to return to the roots of Starbucks Corporation, redefine Starbucks Corporation as a community coffeehouse, and strive to improve store experience, clearly distinguishing between Starbucks Corporation's "to-go" and "dine-in" services. Brian Niccol's appointment comes at a time when Starbucks Corporation's stock price and performance are extremely low, making it a "mission in the face of crisis". The latest financial data shows that due to a cooling demand for global coffee drinks, and...The operating and raw material costs of Starbucks Corporation's stores continued to rise, with net sales in the third quarter decreasing by 1% year-on-year to $9.11 billion, below the expected $9.24 billion. Net profit attributable to shareholders was $1.05 billion, lower than last year's $1.14 billion, with diluted earnings per share declining by 6% year-on-year to $0.93 per share.Brian Niccol, known as the "pioneer of transformation" in the restaurant industry, has completely changed Chipotle since taking over as CEO in 2018. His focus on customers, culture, brand, menu innovation, operational efficiency, and digital transformation has set a new standard for the entire American restaurant industry, driving significant performance, market value growth, and value creation. Under Brian Niccol's leadership, Chipotle's market value and performance have both increased. Revenue has almost doubled, profits have grown nearly sevenfold, and Chipotle's stock price has risen by nearly 800%. Niccol has also significantly raised the wage standards for retail team members at Chipotle, making it almost a benchmark in the restaurant industry. Under his leadership, the company has expanded its benefits coverage, strengthened its cultural management, which is why the capital markets are bullish on Niccol's leadership at Starbucks Corporation and believe he can bring Starbucks Corporation back to the peak. On the first trading day after the announcement that Niccol would be the new CEO of Starbucks Corporation, Starbucks Corporation's stock price surged over 24%.