Beijing Roborock Technology shines at the IFA Century Exhibition: Winning multiple awards, receiving unanimous praise from global renowned media.

echnology17Tier 1TechRadarAndroid AuthorityChip.deComputerBildHouse Digest When an exhibition has been around for 100 years, especially a technology exhibition, you will find many things being disrupted: appliances have gone from huge boxes to palm-sized smart devices, households from the surprise of light bulbs to seamless experiences of Siasun Robot&Automation floor cleaning and smart cleaning. Coinciding with the 100th anniversary of the IFA Berlin International Consumer Electronics and Home Appliances Exhibition in 2024, Beijing Roborock Technology (688169.SH) is also celebrating its tenth anniversary, as a leader in the smart cleaning appliance track. Beijing Roborock Technology has, over the past ten years, brought the floor cleaning Siasun Robot&Automation product into a "futuristic" technological embodiment, from innovation to global recognition. At this IFA exhibition, Beijing Roborock Technology won high praise from many well-known authoritative media worldwide for its innovative smart home cleaning products, earning a total of 17 awards. This includes leading global Tier 1 tech media such as TechRadar and Android Authority, as well as Germany's largest tech media Chip.de and ComputerBild. In addition, its products' tech and aesthetics design have also received innovative awards from globally renowned home and lifestyle media House Digest. The rise of Beijing Roborock Technology in the past decade is akin to the century of growth of IFA, continuously breaking through technological boundaries, pursuing a more intelligent and efficient future lifestyle. From simple vacuum cleaners to the present smart navigation, ultra-thin design, and even the high-tech cleaning Siasun Robot&Automation that can "gently" navigate around your pet at home. Whether it's the latest Qrevo Curv and Qrevo Edge, or the "thinnest" Qrevo Slim, or the Roborock H5 cordless vacuum cleaner with advanced filtering capabilities, or the self-developed "world's first Zeo-cycle drying technology" in the stone washing-drying machine series. Beijing Roborock Technology is showcasing to the world that their products are not just cleaning tools but also modern home companions offering the capability for cleanliness, quality, and intelligence to consumers. Winning multiple authoritative media awards At the 2024 IFA exhibition, Beijing Roborock Technology unveiled a series of smart home cleaning products, winning multiple awards from authoritative media and industry awards, further solidifying its leading position in the global smart cleaning field. Firstly, Beijing Roborock Technology's Qrevo Curv received the "Best of IFA 2024" award from Android Authority, Trusted Reviews, PCMag, and other well-known media outlets. This product was highly favored due to its industry-first AdaptiLift chassis lifting technology, allowing Qrevo Curv to automatically adjust its height based on the floor material, easily crossing thresholds up to 4 centimeters high. Through its dual-spiral DuoDivide main brush and FlexiArmArc side brush, it effectively solves hair entanglement issues, further enhancing cleaning efficiency. This innovative design also earned high ratings of 1.4 and 1.3 (excellent) from Germany's largest authoritative tech media Chip.de and ComputerBild. Secondly, another standout product from Beijing Roborock Technology, the Qrevo Slim, received the "Best of IFA 2024" award in TechRadar and other media selections. Its ultra-thin body of only 8.2 centimeters and advanced 3D ToF navigation technology were highlights of Beijing Roborock Technology at IFA 2024. It incorporates the Roborock's self-developed StarSight automatic driving system, integrating 21,600 sensor points, a 38,400Hz sampling frequency, and an RGB camera to accurately capture height and depth data, ensuring precise navigation and efficient obstacle avoidance. The Qrevo Slim can recognize and avoid up to 73 types of obstacles, allowing it to easily access the bottom of furniture and intelligently avoid pets and objects in the home, showcasing the future direction of cleaning equipment and making Qrevo Slim one of the most technologically advanced products at IFA 2024. Furthermore, globally renowned home media House Digest also awarded Beijing Roborock Technology the "IFA Innovation Award," recognizing its outstanding performance in home cleaning innovation. Whether it's the technological upgrades in the Roborock series or the Zeo Lite wash-dry combo with the world's first Zeo-cycle drying technology, Beijing Roborock Technology fully demonstrates its deep understanding of user needs and continuous innovation in research and development. The Zeo Lite, equipped with Zeo-cycle drying technology, opens up new possibilities in the smart home ecosystem by providing personalized laundry experiences through low-temperature efficient drying technology and AI-optimized washing processes, not only protecting fabrics but also providing consumers with a more intelligent and convenient home experience. Behind multiple international media awards: technological innovation as the foundation At the IFA 2024 exhibition, Beijing Roborock TTechnology showcased innovative products such as Qrevo Curv, Qrevo Slim, and Zeo Lite, as well as the many pioneering technologies that these products bring. Behind all of this is a clear demonstration of Beijing Roborock Technology's strong technical innovation capabilities and stable financial performance.From a financial perspective, Beijing Roborock Technology achieved revenue of 4.416 billion yuan in the first half of 2024, an increase of 30.90% year-on-year, with a net profit of 1.121 billion yuan attributable to the parent company, an increase of 51.57% year-on-year. The net cash flow from operating activities during the period increased to 1.031 billion yuan, and the net assets attributable to the parent company further expanded to 11.925 billion yuan. Overall, the core financial indicators showed a stable growth trend. It is worth noting that a company's sustained innovation capability is not achieved overnight, but is the positive feedback result of the company's long-term careful research and development and strategic layout. The good performance of Beijing Roborock Technology in the past few years has supported its continuous innovation and substantial research and development investment. Clearly, Beijing Roborock Technology's strategy of expanding overseas markets is bearing fruit based on financial data. From 2019 to 2023, Beijing Roborock Technology's cumulative research and development investment exceeded 2 billion yuan, with research and development expenses accounting for a growing proportion of total revenue each year, at 4.59%, 5.80%, 7.55%, 7.37%, and 7.15% respectively. In the first half of 2024, the company's research and development investment had reached 410 million yuan, a significant increase of 42.92% year-on-year. In addition, the company's research and development team is also rapidly expanding, with the number of research and development personnel reaching 786 in the first half of 2024, a 57.52% increase year-on-year, and adding 267 authorized patents. Stable cash flow and heavy reinvestment in research and development have made Beijing Roborock Technology's market performance remarkable. In 2023, Beijing Roborock Technology's Siasun Robot&Automation swept the sales in international markets, topping the global rankings. In the first half of 2024, the company continues to maintain its momentum, not only steadily growing in mature markets such as Europe and North America but also making significant breakthroughs in emerging markets such as the Asia-Pacific region. Currently, Beijing Roborock Technology's products are available in over 170 countries and regions, serving over 15 million households worldwide, with daily active users of the app exceeding one million. Specifically, in the first half of 2024, Beijing Roborock Technology achieved rapid growth in several key regional markets through precise market expansion and channel optimization. For example, in the first quarter of 2024, Beijing Roborock Technology topped the robotic vacuum cleaner market in Denmark, Finland, Norway, and Sweden in terms of sales and revenue; achieved top sales in Switzerland; realized a 20% year-on-year sales increase in North America; achieved the top market share in Germany on Amazon for stone vacuum cleaners, with a 100% year-on-year sales increase. Among them, the Qrevo Pro ranked first in sales in the robotic vacuum cleaner category in Germany, while multiple models such as S8 MaxV Ultra, S8 Pro Ultra, Qrevo, and Qrevo S ranked second in the robotic vacuum cleaner category on Amazon; in the Asia-Pacific region, sales on Amazon in Australia increased by 270%, with multiple products ranking in the top 3 in sales in all categories. This strong research and development investment not only enhances the technological content of the products but also helps the company further consolidate its leading position in technological innovation, maintaining an advantage in the fierce market competition. It is easy to imagine that Beijing Roborock Technology's technological exhibition at the IFA trade show complements its financial strength in innovation. What is even more remarkable is that through these new products, Beijing Roborock Technology not only demonstrates its technological superiority but also highlights its deep understanding of user needs. In the future, against the backdrop of the booming development of the smart home market, Beijing Roborock Technology's innovation is expected to continue to drive further industry innovation.