Ke Rui Research Center: The performance of the top 100 real estate companies in August decreased by 10% compared to the previous month, and investment willingness has dropped to freezing point.

A report released by the Kaven Research Center recently showed that the TOP100 real estate companies achieved sales of 251.2 billion yuan in August, a decrease of 10% from the previous month. The monthly performance continued to remain at a historically low level, with a year-on-year decrease of 26.8%, which further expanded by 7.1 percentage points compared to July. In terms of cumulative performance, the TOP100 real estate companies achieved sales of 2.3821 trillion yuan from January to August, a decrease of 36.5% year-on-year, narrowing by 1 percentage point. With the market continuing to weaken, the investment willingness of real estate companies in August dropped to a freezing point, failing to continue the upward trend seen at the end of June and July. Nearly 80% of the TOP100 companies did not add new land reserves in August. The performance of the top 100 real estate companies in August remains at a low level The report shows that the monthly performance of the top 100 real estate companies since 2024 has been at the lowest level in nearly six years. In terms of changes in sales thresholds, the sales thresholds of different tiers of the top 100 real estate companies in August were further reduced compared to the same period last year, and the thresholds were at the lowest level in recent years. Among them, the sales threshold for the top 10 real estate companies decreased by 48.4% year-on-year to 58.55 billion yuan. The thresholds for the top 30 and top 50 real estate companies also decreased by 42.5% and 41.3% respectively to 15.85 billion yuan and 9.79 billion yuan. The sales threshold for the top 100 real estate companies decreased by 40% to 4.61 billion yuan. Investment willingness of real estate companies drops to a "freezing point" According to the report, in August, the investment willingness of real estate companies dropped to a "freezing point", failing to continue the upward trend seen at the end of June and July. Almost 80% of the top 100 companies did not add new land reserves in August, and only 4 companies had land acquisition amounts exceeding 3 billion yuan. Monitoring the investment amounts of 30 key real estate companies, the monthly...