Revenue and profits both saw double-digit growth, Midea Group Co., Ltd (000333.SZ) achieved significant results through multi-dimensional attacks.

o., Ltd Midea Group Co., Ltd 20% 30%20% Midea Group Co., LtdMidea Group Co., LtdFor manufacturing companies like O., Ltd, the strategic significance of going global is self-evident.Taking the development history of the Japanese automobile industry as a reference, in the 1970s to 1990s, the Japanese automobile industry also experienced a rapid expansion of exports. Although there have been ups and downs since then, overall, it has maintained a thriving stage of exports for nearly 30 years. Lessons can be learned from others, and it is believed that comparing China's home appliance industry with the Japanese automobile industry at that time, the home appliance industry in China currently possesses stronger product capabilities and supply chain advantages, making it highly likely that going abroad is the major trend in the coming decades. Indeed, in recent years, influenced by the rise of "anti-globalization" sentiment, the difficulty for companies to expand abroad has increased, but finding opportunities for certainty in chaos and disorder is precisely the strength of Midea Group Co., Ltd, a manufacturing company with a history of more than half a century. Regarding this, Midea's latest financial report is perhaps the best proof. The data shows that in the first half of the year, Midea achieved overseas revenue of 91.076 billion yuan, a year-on-year increase of 13.09%, higher than the domestic market. Not only has the scale grown orderly, but the profitability of Midea's overseas market has also strengthened, with a gross profit margin of 28.4% during the period, an increase of 2.62 percentage points year-on-year. Behind the steady growth curve is the continuous success of Midea Group Co., Ltd in the overseas market due to its international perspective. When facing the broad market with great growth potential overseas, Midea Group Co., Ltd not only simply exports products, but implements the "OBM Priority" strategy, which prioritizes outputting production capacity and developing its own brand, supplemented by strategies such as OEM and acquisitions of local brands for high-quality expansion. Currently, Midea's business covers more than 200 countries and regions, with 22 production bases overseas and approximately 5,000 after-sales service outlets, employing 35,000 staff. In terms of channel construction, Midea Group Co., Ltd focuses mainly on developing overseas e-commerce, actively seizing the online dividends overseas; at the same time, the company also attaches great importance to improving the consumer experience in terminal stores, striving to serve in-store customers. On the logistics and warehousing end, in addition to continuing to deepen the specialization and refinement of pre-production logistics operations in overseas manufacturing bases, Midea Group Co., Ltd has also set up overseas pilot central warehouses and distribution networks to enhance logistics and quick delivery experiences. Moreover, it should not be overlooked that as a technology company that places "technological leadership" as a core strategy, Midea Group Co., Ltd's emphasis on technological innovation also provides important impetus for its global expansion. In recent years, Midea Group Co., Ltd has intensified recruitment of global research-oriented and high-end talents, continuously improving its global research and development network, and by the end of June, Midea has set up 17 research and development centers overseas. It is with this global research and development network in key markets that Midea Group Co., Ltd is able to better promote local research and development overseas, and develop differentiated products with potential brand effects in response to market changes. Beyond the financial report, Midea Group Co., Ltd's new developments in the capital markets may have preemptively "spoiled" the company's strategic direction of leaping globally and further deepening international development. In late last month, the China Securities Regulatory Commission posted a notice on its official website about Midea Group Co., Ltd's overseas issuance and listing application, which also means that Midea has taken a significant step closer to completing its Hong Kong stock listing. It is reported that Midea's push for listing in Hong Kong this time, the main purpose of fundraising is to expand its overseas business, including recruiting high-quality research and development personnel globally, and expanding overseas production capacity. Now standing at a new historical intersection, Midea Group Co., Ltd, actively nurturing new businesses and expanding into new markets, has clearly found the "key" to countercyclical, high-quality growth. Under the leadership of strategies such as technological leadership and global breakthroughs, and with the basis of consolidating the fundamental C-end business, relying on the potential growth point of the B-end business, as well as the vast and further unexplored overseas markets, Midea Group Co., Ltd's growth momentum is expected to continue to explode, and the company's growth prospects are naturally worth the optimistic expectation of secondary market investors.