Chinese marketing service company Star Interstellar Fashion (STFS.US) has reduced its IPO issuance size by 13%, aiming to raise $12 million.

Star Fashion Culture Holdings Limited (STFS.US), a company providing marketing services in China, announced a decrease in the proposed size of its upcoming IPO on Monday. The company, headquartered in Xiamen, China, plans to issue 2.6 million shares of stock at a price of $4 to $5 per share, raising $12 million, which is lower than the previously expected 3 million shares. Based on the midpoint of the proposed range, Star Fashion's fundraising will be reduced by 13% compared to previous expectations. Star Fashion is a content marketing solution provider in China. The company offers services focused on marketing campaign planning and execution, offline advertising services, and online precision marketing services. Through capabilities in project planning, design, operation, and execution, they help clients enhance the effectiveness of marketing campaigns and brand value. Established in 2015, Star Fashion had revenues of $10 million in the 12 months ending December 31, 2023. The company plans to list on Nasdaq with the ticker symbol STFS. WestPark Capital is the sole bookrunner for this transaction.