With professional guardianship for the health of the Chinese people's skin, Vichy initiates the "525 National Skincare Day" public welfare campaign.

Skin diseases are common and frequently occurring in medicine. The World Health Organization (WHO) has stated that skin diseases will be the most common, disabling, and infectious disease in human history in the 21st century. During the 18th National Skincare Day, the dermatological skincare brand Veenon, which specializes in sensitive skin, responded strongly to the "Healthy China Action" by launching a one-month "Skin Health Science Popularization and Free Consultation" public welfare campaign in May. The aim is to popularize skin health knowledge and promote scientific skincare awareness, integrating the concept of skin health into public social action. 1. Gathering professional forces, Veenon conveys the concept of healthy skincare to more Chinese people Since 2013, Veenon has been partnering with the Chinese Medical Association during the National Skincare Day on May 25, conducting the "5.25 National Skincare Day" activities for 11 years. This year, Veenon's public welfare activities have achieved full coverage online and offline, in commercial districts, communities, hospitals, and other areas. Online, Veenon has invited dermatological experts and well-known skincare bloggers as senior intelligence envoys, live broadcasting on the official Red Book brand's live broadcast room, and also conducting online consultation sections on multiple platforms for netizens to learn about their skin problems anytime, anywhere. Working with professional dermatologists for free clinics has been an integral part of Veenon's public welfare plan. During the National Skincare Day on May 25, at the flash store in each city, Veenon collaborated with dermatological experts from multiple tertiary hospitals to answer difficult questions for sensitive skin on-site, gathering professional forces to solve skin problems. In addition to core urban areas, Veenon also reaches out to communities, pharmacies, hospitals, offline beauty stores, and other areas where people with potential skin problems gather, achieving multi-point coverage to increase public awareness of skin health issues and help people establish correct skincare concepts. This year, Veenon's "5.25 National Skincare Day" activities have attracted widespread participation. Many netizens spontaneously shared their Veenon "5.25" public welfare activity check-in content on major social platforms such as WeChat Moments, Red Book, and Weibo. "As I do almost every year, I participate in Veenon's '5.25' activities to understand my skin problems better and discover some of their treasure products. This year, I found a new sunscreen from Veenon." A consumer who unexpectedly participated in Veenon's "5.25" activity at the scene said. With the deepening of the "5.25 National Skincare Day" activities, Veenon has not only achieved a double harvest of popularity and reputation but also subtly linked to more potential audiences, helping Veenon to further develop. 2. Engaging in the "Healthy China Action," Veenon professionally guards the skin health of the Chinese people The "Healthy China 2030" plan emphasizes "co-construction, co-sharing, and national health" as the strategic theme for building a healthy China. Popularizing health knowledge is one of the most fundamental, economical, and effective measures to improve the overall health level of the population. Currently, under the guidance of the "Healthy China" 2030 strategy, Veenon is taking health as a guide, grasping the development rules of the health field, adhering to prevention as a priority and integrating prevention with treatment. With green as the foundation and the mission of creating a healthy skin ecosystem in China, focusing on functional skincare, Veenon is writing an innovative story of Chinese beauty and promoting skin health and beauty. "This free clinic activity actively responds to the call of the '5.25' National Skincare Day, providing the public with a professional platform for skin health consultation. Especially for patients who are busy with work and find it difficult to visit the hospital for consultation, such public welfare activities undoubtedly bring great convenience to them." A dermatological expert participating in the free clinic said. Related data shows that the incidence of skin diseases among the Chinese population reaches up to 40% to 70%, ranking fourth in terms of loss of healthy life expectancy among all diseases. Allergic diseases are a major category of skin problems, and factors such as incorrect skincare, UV exposure, immune system disorders caused by work stress, and changes in dietary structure can lead to allergies. At the event, a dermatological expert stated that people with sensitive skin should pay attention to the mildness and applicability of skincare products when choosing them, and avoid using products that are too stimulating. She also recommended that people with sensitive skin seek advice from dermatological experts in professional institutions to better understand their skin condition and develop suitable skincare regimens. For over a decade, Veenon has been practicing "social welfare." Whether it is the Veenon "5.25 National Skincare Day" public welfare activities launched in 2013, the "Vveesmile Sunshine Plan" launched in 2016, the establishment of the "Red Cross Veenon Public Welfare Fund" in 2021, or the "Guardian of Flowers Alliance" female care public welfare project this year, Veenon has taken on social responsibility in its own way. From providing responsible solutions for sensitive skin to the public welfare action of "Skin Health Science Popularization and Free Consultation," in the future, Veenon will continue to use its professional strength in the field of skin health to safeguard the freedom and beauty of Chinese people's skin with practical actions.