Chongqing Sokon Industry Group Stock (601127.SH) Zhang Xinghai once again brought up the "833" to explore the new concept of "smart reshaping luxury".

On May 20, the 2023 annual shareholders' meeting of Chongqing Sokon Industry Group Stock (601127.SH) was successfully held. Zhang Xinghai, Chairman (Founder) of Chongqing Sokon Industry Group Stock, stated at the meeting that the company will further explore the concept of "smart luxury" in the production of "new luxury cars", launch more new energy products, and set a new benchmark for intelligent automobiles. Zhang Xinghai stated that during the company's 38-year growth journey, it has always maintained strategic focus on new energy vehicles, adhered to innovation-driven, long-termism, and business success. He said, "In the 8-year journey of new energy vehicle production, 3 years of cross-industry integration, and the launch of 3 intelligent electric vehicles, all have been recognized and loved by users in the market." "Technological innovation is the source of creating user value, products are the carriers of technological innovation for user value, and service is the means to realize user value," Zhang Xinghai said. Chongqing Sokon Industry Group Stock focuses on creating high-end intelligent electric vehicles and through product innovation realize the product evolution of the AITO WENJIE M5, M7, M9 three generations of models, exploring and forming new car, new luxury, and new experience product innovation sedimentation. At the same time, adhering to the principle of "putting users at the center and serving them wholeheartedly," the company is committed to providing users with full life cycle services. In the first quarter of this year, the AITO WENJIE series of Chongqing Sokon Industry Group Stock ranked fifth in luxury brand sales in the Chinese automotive market. Zhang Xinghai stated that the company will further explore the concept of "smart luxury" in the production of "new luxury cars", strive to launch more high-end intelligent electric vehicles that are recognized and loved by the market and users, and deepen cooperation with ecological partners to enhance the company's operational quality and achieve business success. Previously released financial data shows that in 2023, Chongqing Sokon Industry Group Stock achieved operating income of 35.842 billion yuan, with new energy vehicle sales of 150,900 units, a year-on-year increase of 11.75%. Both operating income and new energy vehicle sales reached historic highs. Thanks to the increase in sales and cost control, the net profit attributable to the company's shareholders in the first quarter of this year was 220 million yuan, achieving positive net profit, with a gross profit margin also rising to 21.5%. At the same time, Chongqing Sokon Industry Group Stock continues to increase investment in technological innovation and product research and development, with R&D investment reaching 4.438 billion yuan in 2023, accounting for 12.38% of operating income, a year-on-year increase of 42.90%.