Beijing Roborock Technology (688169.SH) launches new washing and drying combo machines, with added technological innovation to increase profitability and flexibility.

In recent years, under the rise of the "lazy economy", the smart home industry is accelerating its development. Among them, Beijing Roborock Technology (688169.SH) as a dark horse in the industry, is well-known for its continuous high growth in performance and constant iteration of new products since its listing. According to Beijing Roborock Technology's latest quarterly financial report for 2024, the company achieved an operating income of 1.841 billion yuan in the first quarter, a year-on-year increase of 58.69%; net profit attributable to mothers was 399 million yuan, a year-on-year increase of 95.23%, with a non-GAAP net profit attributable to mothers increasing by 110.03% year-on-year. While significantly improving profitability, Beijing Roborock Technology's technological innovation continues to lead the industry. At present, in the situation of mass homogenization of washing and drying machine models in the market, Beijing Roborock Technology has insightfully identified user pain points such as "low drying efficiency, high temperature drying damaging clothes, unsanitary mixing of internal and external washing, and difficulty in cleaning lint and hair". On May 7th, they launched two upgraded versions of washing and drying machines, namely, H1 Air Stone Molecular Sieve Washing and Drying Machine and M1 Pure Stone Mini Washing and Drying Machine, priced at 2999 yuan and 1999 yuan respectively. It is understood that both of these models from Beijing Roborock Technology use the company's self-developed molecular sieve drying technology. The self-developed dual-cycle air route system allows the molecular sieve to quickly absorb moisture from clothes in the drying air route, and to release moisture from the molecular sieve in the regeneration air route, enabling the molecular sieve to regain its water absorption capacity. Through this cycle, the Stone Molecular Sieve Washing and Drying Machine does not require an active heat source in its drying process, achieving true low-temperature drying. The H1 Air Stone realizes "true drying, wear directly after drying", and the M1 Pure Stone realizes "separate inner and outer washing, wear directly after drying" for a comfortable washing and drying experience. Currently, these two new products from Stone are available for pre-sale on official platforms such as Beijing Roborock Technology's website, Tmall, JD, Douyin, and mini programs. "True drying, wear directly after drying", Stone H1 Air innovates the laundry lifestyle One of the key features that consumers value in a washing and drying machine is its capacity. It is reported that the Stone H1 Air has a super-sized barrel capacity, which can accommodate 12kg of laundry, meeting the needs of the entire family, including bedding, sofa covers, curtains, etc. In terms of washing experience, the Stone H1 Air is equipped with a DD direct drive frequency conversion motor, which can achieve a high-speed rotation of 1200 rpm. The machine can automatically determine the amount of water based on the weight of the clothes, washing out stains effectively, high-speed spin drying to remove dirty water, and bringing a cleaning ratio of 1.1, well above the national standard of 1.03. In addition, the Stone H1 Air has passed the Mid China Institute Testing certification for deep fiber cleaning to remove stubborn stains such as blood, chili oil, and lipstick effortlessly. Moreover, the washing sound of the Stone H1 Air is equivalent to the volume of normal conversation, truly achieving a quiet washing experience. Capable of both washing and drying, Stone H1 Air utilizes the self-developed molecular sieve water absorption turntable of the Stone to absorb moisture, and the dual-circuit drying system heats up for drying to achieve a low-temperature drying of about 50C. Combined with the industry-leading 26 intelligent washing and drying programs, the Stone H1 Air achieves safe washing and drying for high-tech clothing fabrics such as wool, silk, and cotton. Specifically, the Stone H1 Air has gained the highest level of double certification for wool washing and silk drying, and is a mini washing and drying machine with authority certification for mother and baby level. With a washing capacity of 1kg, the Stone M1Pure can wash 25 pairs of thin underwear, 15 bras, or 80 pairs of socks simultaneously. In terms of washing performance, the Stone M1Pure features a DD direct drive frequency conversion motor, which can achieve a high-speed rotation of 1000 rpm, ensuring efficient washing to reduce wrinkles and tangling. Additionally, the machine operates at low noise levels for washing, dehydration, and drying, ensuring a quiet laundry experience. Moreover, Stone M1Pure advocates the "separate internal and external washing" lifestyle with its specialized washing function for delicate fabrics such as silk and lace. --- Sorry, the text is too long for a single response. Let me know if you want me to continue or summarize.With precise control, slow and gentle swing throughout, it achieves the care of fabric fibers like hand washing, bidding farewell to the era of hand-washing underwear.In terms of laundry, the Roborock M1 Pure has a highlight feature - precise intelligent control of detergent dispensing. Specifically, the Roborock M1 Pure can intelligently determine the amount of detergent to be used based on the laundry program and the load of clothes (weight of clothes in the drum), achieving scientific proportioning and automatic dispensing. Users do not need to frequently add detergent, as one dispensing can be used for about 50 days (270ml standard capacity detergent, used once a day), truly achieving "smarter washing and caring, with less residue for safety". In terms of drying experience, the Roborock M1 Pure uses a direct exhaust drying method, relying on innovative designs such as forward and reverse dual airflow drying, three-dimensional fiber drying, etc. It can effectively prevent wrinkles and tangling, ensure even heating of fibers, and allow clothes to be fully dried, fluffy, soft and skin-friendly. Furthermore, the Roborock M1 Pure also supports 20 intelligent washing and drying programs, including programs such as "Sports" and "Delicates" which thoughtfully solve the washing and drying of underwear, baby and sports intimate wear for users, truly practicing the scientific way of washing clothes separately inside out, effectively ensuring the dressing health of family members. To bring a higher quality of life, Beijing Roborock Technology presents a more optimal way of washing clothes As a company driven by technological innovation, Beijing Roborock Technology has always focused on using technology to create a better life. With continuous investment in research and development and outstanding quality performance, Beijing Roborock Technology achieved a revenue growth of over 50% in the first quarter of 2024, driven by the combination of overseas business expansion. For example, in 2023, Beijing Roborock Technology entered more than 180 selected stores of Target in the United States, broke through offline channels in France, and took over self-operated operations in Germany's Amazon, all of which helped Beijing Roborock Technology achieve the top sales of Siasun Robot & Automation in the world in 2023. Now, in the washing machine industry, Beijing Roborock Technology pioneers the industry's third type of washing and drying solution, the low-temperature drying technology with molecular sieve, truly realizing the advantages of "low-temperature efficient, not damaging clothes, ready to wear after drying, no need to wait overnight, no return to dampness" for washing and drying. By empowering products with technology, Beijing Roborock Technology has launched five integrated washing and drying machines, including the Roborock molecular sieve washing and drying machines - H1, H1 Neo and H1 Air, and the Roborock mini washing and drying machines - M1 and M1 Pure, jointly creating a "washing and drying ceiling within a ten-thousand-yuan budget". The introduction of Roborock washing and drying machines has not only changed the way of washing clothes for consumer groups represented by young people, but also further promoted the development of the washing machine industry towards intelligent, convenient, and healthy directions. As a technology brand in the home appliance industry, Beijing Roborock Technology has always adhered to the brand concept of "bringing a higher quality of life" and has laid out technology products in multiple industries. The pricing of the two new products launched this time - H1 Air and M1 Pure, has further lowered the threshold for consumers to enjoy the exquisite washing and caring life of "low drying for direct wear + washing separately inside out". With the entry of Beijing Roborock Technology, a new technology brand in the washing machine industry, not only has it brought fresh vitality to the entrenched industry, but it also allows consumers to easily enjoy the "technology equality" washing and drying experience. The continuous technological innovation and iteration of the new products from Beijing Roborock Technology have made breakthrough progress in cleaning ability and addressing consumer pain points, and its new product cycle and performance are well received by the market, possibly becoming the "high score answer" in the minds of the washing and drying consumer group represented by young people.