Jiangsu Province introduces 12 measures to promote sports events in commercial districts and stimulate consumer vitality.

The Jiangsu Provincial Sports Bureau, together with the Provincial Department of Commerce and the Provincial Department of Culture and Tourism, recently issued the Guiding Opinions on Deepening the Integration of Sports Events into Commercial Districts to Further Stimulate Consumer Vitality. The Opinions introduce 12 measures across four areas. First, deepen the integration of events and commercial districts, enrich the supply of events in commercial districts, optimize the layout of events in commercial districts, and cultivate distinctive brand events for commercial districts, forming an event-hosting pattern of "one distinctive feature per commercial district, one theme per quarter, one event per festival." Second, continuously enrich the supply of sports services in commercial districts, create integrated consumption scenarios, innovate consumer benefit measures, improve supporting facilities and services, and stimulate the consumer vitality of events in commercial districts. Third, strengthen support and safeguards for events in commercial districts, further enhance coordination and linkage, leverage the combined effects of policies, emphasize talent support, and form a diversified event-hosting model guided by the government, led by the market, with social participation and empowered by commercial districts. Fourth, strengthen precise promotion of event activities, ensure events are held safely and in an orderly manner, strengthen statistical monitoring of event consumption, and foster a strong atmosphere in which "everyone loves fitness, events are held everywhere, and commercial districts are full of vitality."