The domestic designer toy market is heading toward a scale of hundreds of billions.

Currently, the domestic designer toy market is moving toward a scale of hundreds of billions, with over 70% of consumers placing greater value on emotional companionship and niche social circles. In earlier years, overseas brands could achieve sales simply by distributing products, but that path no longer works today. At the 9th Hongqiao International Economic Forum, overseas exhibitors generally mentioned that to adapt to the Chinese market, co-creation with local partners has become a must. Domestic industrial support happens to be able to meet this need: Dongguan excels at precision mold making and small-batch sampling, Yiwu handles accessories, packaging, and commercial circulation, and the Yangtze River Delta clusters IP design and quality control. Collaboration across multiple locations compresses the new product trial production cycle to the shortest possible.