Sensor Tower: Global PC and console premium game revenue reached approximately US$13.8 billion in the first half of the year, up 5% year-on-year.

Zhito Finance APP has learned that Sensor Tower stated in an article that in the first half of 2026, the combined revenue from buy-to-play games on the three major platforms PlayStation, Steam, and Xbox was approximately US$13.8 billion, higher than approximately US$13.1 billion in the same period of 2025, a year-on-year increase of 5%. Revenue in the two quarters of the first half was basically flat, at approximately US$6.9 billion in both the first quarter and the second quarter. The market's seasonal characteristics remain evident: revenue reached a peak of approximately US$8.8 billion in the fourth quarter of 2025, then declined somewhat in the first half of 2026.