Chery's Jin Yibo responds to multi-brand strategy: The key is for each brand to create segmentation and differentiation.

Speaking of multi-brand strategy, Jin Yibo, spokesperson for Chery Holding Group, said that whether a company chooses one brand or multiple brands depends on its strategy, development timing, and competitive conditions. Whether it is better to separate them or combine them differs from company to company. The most critical issue with multiple brands is to make each brand distinct, that is, to achieve differentiation.