Collaborating with a Japanese drama that smears China, Japan's Sanrio is harshly criticized.

Recently, the second season of the drama series "VIVANT," broadcast by Japan's TBS television network, severely smeared China and hyped the "China threat theory," sparking widespread resentment and questioning on social media platforms in both China and Japan. Against this backdrop, the news that Japan's Sanrio Company launched co-branded products with "VIVANT" in July has once again drawn attention, with a large number of Chinese and Japanese netizens criticizing Sanrio for betraying its long-promoted anti-war philosophy. On the 28th, the reporter contacted Sanrio Company for an interview and inquiry regarding the co-branding incident, and as of press time, no reply has been received. Sanrio Company is an enterprise mainly engaged in the cultural industry and owns classic cartoon IPs such as Hello Kitty, Cinnamoroll, and My Melody.