Ski resorts usher in the season opening, with demand for ice and snow tourism heating up early.

On October 27, ice and snow industry concept stocks remained active, with Emei Shan A hitting the daily limit, Snowman Group rising more than 5%, and Longjiang Transportation and Yuanlong Yato and others following suit. On the news front, some ski resorts have officially opened, most are expected to open in November, and several airlines are also positioning themselves in the ice and snow economy, with demand for ice and snow tourism heating up ahead of schedule. Wang Peng, associate researcher at the Beijing Academy of Social Sciences, told Securities Times reporters that this year's ice and snow tourism shows a notable feature of heating up earlier than usual. Ski resort openings are generally earlier, early-bird bookings and travel planning are significantly advanced, and southern cross-regional ice and snow tourists' willingness to travel is being released earlier, with the market warm-up period longer than in previous years, reflecting a trend of advance consumption on the demand side. The ice and snow tourism market as a whole remains on an upward trajectory, with the industry shifting from scale expansion to quality and efficiency improvement, and the clustering effect of leading high-quality destinations continuing to strengthen.