Advertising Industry Development "15th Five-Year Plan": Coordinate Digital-Intelligent Transformation and Promote All-Round Innovation in Advertising Formats

Zhitong Finance APP has learned that recently, seven departments including the State Administration for Market Regulation jointly issued the "15th Five-Year Plan for the Development of the Advertising Industry." The Plan proposes that by 2030, the average annual growth rate of the advertising industry scale will be around 10%, and the development quality of business entities will continue to improve; investment in industry R&D and creativity will continue to increase, and the level of digital and intelligent development will rise significantly; advertising will provide stronger support for industrial upgrading and consumption stimulation, and promote the advancement of "brand globalization"; large, medium, and small enterprises will achieve integrated development, deep collaboration across the upstream and downstream of the industrial chain will occur, and new breakthroughs will be made in coordinated regional development; the quality of advertising works will improve significantly, and the mechanism for creating and disseminating public service advertisements will become more robust; advertising laws and regulations will be further improved, regulatory and law enforcement effectiveness will be significantly enhanced, and public satisfaction will continue to rise.