Counterpoint: Global smartphone shipments in Q3 2026 fell 20% year-on-year

Zhito Finance APP has learned that, according to preliminary data from Counterpoint Research's market monitoring service, global smartphone shipments in the third quarter of 2026 fell 20% year-on-year, hitting a new low for a third quarter since 2012. The market decline was broadly in line with Counterpoint Research's expectations, as continued increases in DRAM and NAND prices intensified the memory cost shock in the third quarter, causing a significant rise in bill of materials (BOM) costs and deepening supply shortages, which had a clear impact on shipments by phone manufacturers.