Adidas Global CEO: Decision-making power for the Chinese market lies in the hands of the China team, with distribution channels optimized according to local conditions.

"In the Chinese market, decision-making power lies in the hands of the Chinese team, with no need for additional management layers to approve decisions. The Adidas China team can independently decide to develop any products they believe are suitable for the market. The era of headquarters staff sitting in offices approving what products each market should sell is over." On October 12, Adidas Global CEO Bjrn Gulden pointed out during a group interview with media including The Paper in Shanghai that the business model of the Chinese market has very distinct characteristics of its own, and there is no need for the group to incorporate the Chinese market business into other regional structures for layer upon layer of coordination.