Lates News

Apple rose nearly 2% against the trend in early trading, approaching a record high, now at $341.30. Apple previously announced it will hold a special "Welcome Home" event on Tuesday (October 13), where it is expected to unveil new smart home products this also marks Apple's latest update in the smart home sector since John Ternus became Apple CEO last month. It is reported that the devices to be released this time will include a new generation Apple TV 4K, HomePod mini, and an all-new home hub device. Although many industry observers expect that some of next week's Apple TV and HomePod upgrades will be merely modest performance improvements, the chip iteration will actually bring unprecedented new capabilities to Apple's smart home product line. Star tech analyst Dan Ives said Apple's AI strategy could add about $75 per share to the company's valuation, as the company seeks to use AI to drive device upgrades and increase services revenue. Ives gave Apple stock an "Outperform" rating with a price target of $400.