Chagee's celebration event saw a surge in orders; an internal thank-you letter shows that a total of 13.5 million yuan in rewards will be distributed to store employees.

On October 12, tea beverage brand Chagee launched a buy-one-get-one-free promotion across all product categories to celebrate global brand ambassador Zheng Qinwen winning the China Open women's singles title, triggering a consumer rush. Orders nationwide far exceeded expectations, and the official mini-program briefly experienced access failures.