IKEA's official flagship store on Douyin is officially launched.

On October 11, IKEA's official flagship store on Douyin was officially launched, with delivery services covering 301 cities across the country and offering 179 categories and more than 6,500 home furnishing products. Opening the IKEA official flagship store on Douyin is one of IKEA China's important measures to continuously improve its omnichannel ecosystem under the guidance of the "Growth+" strategy. Through the combination of content, inspiration, and shopping experience, the flagship store will enable consumers to more conveniently discover home furnishing inspiration, obtain solutions, and complete purchases.