Economic Daily: Cultivating New Growth Poles in the Sports Event Economy

An article in Economic Daily states that the key to revitalizing the sports event economy and amplifying its benefits lies in aligning with public demand, shoring up weak links in the industry, and transforming the excitement of the arena into sustainable livelihood benefits and economic growth. Whether an event is good ultimately depends on whether the public enjoys watching it and is willing to participate. It is necessary to accommodate the needs of different groups and build a multi-tiered stage for sports events. We should not only cultivate high-end competitions, focus on building top-tier event IPs with international influence, raise the level of professionalism and internationalization of professional events, and polish the calling card of China's sports events; but also stay rooted in everyday life, continue to nurture accessible events such as the Village Super League, Village BA, and city marathons, actively develop trendy projects favored by young people such as skateboarding, cycling, and BMX, and build an event system that combines high and low tiers and suits all people, so that professional athletes have a stage to compete and ordinary people have a stage to participate.