Youku Sports and the Badminton World Federation reach a new four-year partnership

Youku Sports and the Badminton World Federation have officially completed a new four-year partnership renewal. During the 2027-2030 cycle, Youku Sports will continue to operate new media broadcasting and badminton ecosystem operations for the full series of BWF World Tour events, covering core event IPs such as the Thomas and Uber Cups, Sudirman Cup, World Championships, as well as all levels of tour events throughout the year and the year-end finals.