Muse's user growth momentum is strong, but long-term monetization prospects remain uncertain; BNP Paribas maintains an "Outperform" rating on Meta (META.US).

Zhito Finance APP has learned that Meta Platforms' (META.US) artificial intelligence (AI) agent Muse has continued to attract user attention since its launch last month. BNP Paribas, citing third-party data, pointed out that Muse's cumulative downloads have exceeded 5.6 million, and it has topped the Apple App Store rankings. Its initial download performance after launching in the U.S. market even surpassed OpenAI's ChatGPT and Sora.