The Secretary of the Henan Provincial Party Committee visited Mixue Bingcheng for research.

According to Henan Daily, on October 1, the first day of the National Day holiday, Zhou Zuyi, Secretary of the Henan Provincial Party Committee, conducted inspections in Zhengzhou on holiday safety and stability, duty rosters, and service guarantees for the cultural and tourism market. It was mentioned that Zhou Zuyi also visited the headquarters of Mixue Bingcheng to learn about holiday market supply and consumption promotion, and exchanged views with tourists from Anhui, Shandong, and other places about their travel and shopping experiences in Henan. He encouraged enterprises to adhere to high-quality development and innovative development, be market-demand-oriented, continuously improve products and strengthen brands, constantly enrich consumption scenarios and expand consumer markets, strictly control food safety, and better meet the public's high-quality and diverse consumption needs.