Sony (SONY.US) to skip CES 2027, shifting focus to entertainment content after its joint venture with Honda (HMC.US) falls through

Zhito Finance APP has learned that Sony Group (SONY.US) will be absent from CES 2027, ending its decades-long history of exhibiting at the Las Vegas electronics extravaganza and shifting its focus more toward the entertainment content business. The decision to withdraw entirely from CES will reshape the exhibition floor landscape of the world's most closely watched consumer electronics show. Sony has long occupied one of the largest booths at CES, and even as its Japanese peers scaled back their presence, Sony remained firmly in the main lineup, with its keynote events drawing large audiences.