Citi: Reiterates "Buy" rating on Maoyan Entertainment (01896.HK) with a target price of HK$6, bullish on its competitive position in the National Day holiday slate.

Zhito Finance APP has learned that Citi issued a research report giving Maoyan Entertainment (01896.HK) a "Buy" rating, with a target price of HK$6, based on a forecast 2027 adjusted P/E ratio of 14x, to reflect the recent re-rating of the media sector. Investors have low expectations for National Day holiday box office, mainly due to weak consumption and the lack of a clear breakout hit, while the long Mid-Autumn Festival and National Day holiday may also lead to travel replacing movie consumption; however, amid low expectations, the bank is bullish on Maoyan Entertainment's competitive position and views it as a major beneficiary if box office performance exceeds expectations.