Netflix (NFLX.US) downgraded twice in a week: HSBC cites YouTube competition, Wells Fargo worries about engagement and content strategy.

date
23/09/2026
Zhito Finance APP has learned that HSBC analyst Mohammed Kaloof downgraded streaming giant Netflix (NFLX.US) from "Buy" to "Hold" and cut the target price by 21% to $76. He believes that the growth of Google's (GOOG.US, GOOGL.US) YouTube is coming at Netflix's expense, and Netflix's user engagement seems unlikely to recover in the short term.
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