The 2026 Service Trade Fair will establish a channel for sports services to go overseas.

On August 14, reporters learned from the media briefing for the sports service segment of the 2026 China International Fair for Trade in Services that this year's fair will establish a channel for sports services to go global. Lou Xiaojing, deputy director of the Beijing Municipal Sports Bureau, introduced at the press conference that the exhibition will gather diverse market players, including event operations, smart equipment, and smart venue operations. From national team IP derivatives, international snooker event operations, to complete laser simulation shooting equipment and AI intelligent swimming pool systems, domestic enterprises will provide comprehensive event operation, smart equipment, and venue digitalization solutions, promoting "Chinese services" to deeply participate in global sports market cooperation.