Counterpoint: As of the first 30 weeks of 2026, the cumulative sales of smartphones in China have decreased by 8.6% year-on-year, resulting in overall market demand being under pressure.
According to the "China Smartphone Weekly Sales Tracking Report" by Counterpoint Research, in the first 30 weeks of 2026, the cumulative sales of smartphones in China decreased by 8.6% year-on-year. Particularly after the 618 shopping festival, the year-on-year decline in sales further widened to double digits. As the market enters a seasonal slowdown and storage costs continue to rise, overall market demand is under further pressure.
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