TrendForce: In Q2 2026, global OLED display shipments increased by 26.1%, driven by e-commerce festival promotions and gaming demand, which have heated up the market.

According to the latest survey by TrendForce, the global OLED display market is showing strong growth resilience in the second quarter of 2026. As major brand manufacturers successively launch new models, driving overall shipment volumes, the impact of the 618 annual large-scale e-commerce promotional period further boosts inventory procurement. Moreover, the continuing penetration and active promotion of the mainstream 27-inch QHD specification models have caused the overall industry chain momentum to heat up. This wave of multiple positive factors has pushed OLED display shipments to increase by 26.1% quarter-on-quarter in the second quarter, and compared to the same period in 2025, the year-on-year growth rate reached as high as 98%, nearly doubling growth. This reflects that the penetration of OLED display technology in the esports and high-end display markets is rapidly expanding.