Trump's "Truth Social" platform experiences a significant drop in traffic this summer.

Estimates from the traffic monitoring agency SimilarWeb indicate that last month, the monthly total visits to "Truth Social," owned by Trump, fell by approximately 36% year-on-year; the decline in June was even greater. In contrast, larger social media platforms such as X and Threads saw an increase in traffic this summer. According to traffic analysis service SimilarWeb, widely cited in the industry, the average monthly visits for Truth Social in the first seven months of 2025 were 28 million; while in the same period this year, the average monthly visits were only 25 million. A spokesperson for Truth Social declined to comment on the traffic data.