Land Rover Range Rover aims to enter the luxury car market, with no upper limit on the price for the top-tier custom vehicle.

According to reports, Martin Lindepert, the brand manager of Land Rover Range Rover, stated in an interview that the brand will not set a price ceiling for its top-end customized models. Jaguar Land Rover aims to increase its custom products and steadily enter the luxury car market. Martin Lindepert remarked, "We dont want to appear as an automotive company; we want to present ourselves as a modern luxury company."