CRIC Real Estate Research: In July, the land supply and demand in 50 key cities experienced a phased adjustment, but competition for high-quality residential land in core cities remains intense.

According to the Zhito Finance APP, according to a report by CRIC Real Estate Research, the land market is entering a phase of adjustment in July 2026 after a concentrated release in June. Both supply and demand are showing a month-on-month decline, but competition for high-quality residential land in core cities remains intense. According to CRIC data, the land supply area in 50 key cities that month was 9.7936 million square meters, a year-on-year decrease of 9.1% and a month-on-month decrease of 18.0%; the land transaction area was 8.7764 million square meters, a year-on-year decrease of 17.2% and a month-on-month decrease of 25.9%; the average premium rate fell to 14.93%, down 8.13 percentage points from June, but still 4.32 percentage points higher than the same period last year. In core cities like Shanghai, Beijing, and Hangzhou, high-priced land parcels were successfully transferred, demonstrating that high-quality assets continue to attract capital.