Eastroc Beverage Responds to Slowing Growth

On August 3, Dongpeng Beverages responded to the issue of declining growth rates in its institutional research brief. "Energy drinks are the company's fundamental product category. From the demand side, there is still growth potential in the entire sector. On the product side, the key to increasing market share for various manufacturers lies in product diversification. In the past, the company was relatively conservative in flavor and demographic segmentation. This year, we have seen a rapid growth in multi-flavor sparkling energy drink product lines in the market, reflecting an increasing acceptance of diverse flavors among consumers. The company will also explore more potential in this direction. Relying on the combination of 'stabilizing the core product to secure the fundamentals + expanding high-end and segmented products for incremental growth,' the company remains confident about the long-term space and share increase in the special beverage category." Dongpeng Beverages thus addressed the slowdown in energy drink growth. Regarding the slowdown in the hydration sector, Dongpeng Beverages acknowledged the impact of intensified price wars. "This year, industry-wide growth has slowed down due to factors like weather. At the same time, with the proliferation of promotional activities such as 'One Yuan Enjoyment,' market competition has become even more intense," the company stated.