Nike responds to termination of cooperation with Topsports: Developing a brand new retail concept led by local team.

Nike Vice President and General Manager of Greater China, Shen Kaixi, expressed in a signed article that Nike is focusing on strategic actions to reshape the market ecosystem starting from digital channels. Starting from January 2027, Nike will re-create the digital market ecosystem in China with the official flagship stores on Tmall, JD.com, and Douyin, as well as the Nike official website and app as the core. "These new official flagship stores will serve as a unified shopping gateway for Nike on these platforms, providing consumers with an upgraded experience through clearer product presentation, more compelling brand storytelling, and a more complete consumer journey," Shen Kaixi confirmed. As part of the digital market adjustment, besides some authorized partners, online stores currently operated and selling Nike products by partners will gradually cease selling Nike products. Shen KaiXi revealed that a new retail concept led by local teams is also being developed and will be launched in the next six months. Furthermore, there will continue to be a strong emphasis on connecting with local communities - launching more local events, and investing in regional team building.