Storage costs have increased significantly in the price hike cycle, prompting many mobile phone companies to shift their focus to overseas markets.

In the super cycle of rising storage prices, the cost of mobile phone companies has increased significantly, leading to continuous industry adjustments. On July 16th, it was reported by the Securities Times that OPPO will focus on overseas markets for future realme products in order to further integrate group resources and achieve global product strategy synergy, while pausing product updates in the Chinese market. OnePlus will continue to update its products in the Chinese market. Both realme and OnePlus will continue to focus on gaming and performance tracks. This means that the brand realme, which originated in overseas markets, will refocus on overseas markets, as the mobile phone industry adjusts to the rising storage price cycle. It is worth mentioning that realme is not the first company to adjust its product focus under the rising storage price cycle. In February of this year, Meizu also announced that they would suspend the release of new domestic phone products due to fierce market competition and continuous increase in memory prices. Meanwhile, the overseas phone business, AI glasses, and PANDAER technology brand business will start market operations, transitioning the company from a hardware-driven approach to one driven by Al software products. This indicates that Meizu phones will gradually withdraw from the domestic market and focus on overseas markets. ZTE's cooperation with ByteDance to create AI smartphones is also a proactive choice in the intensely competitive industry landscape.